Olivia Kroon on LinkedIn: I’m happy to share that I’m starting a new position as: Marketing… (2024)

Back in my client-side days, I had an executive tell me she wanted marketing to create a printed collateral piece that featured every single person who worked in one of our business verticals.Her sycophantic sales team thought it was a great idea.I the lowly marketing person did not for several reasons.1. A piece like that makes it super easy for your competitors to know everyone in the vertical and come poaching. Why make it so easy?2. The company had like a 40% turnover rate. We would have to reprint this thing every two weeks to keep up with the comings and goings.My boss and the other execs freaked when they heard this idea and it was killed.Just because an executive (who is brilliant at her job) has a marketing idea doesn't mean it's a good one.

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Lee Bennett is out and about again, although today is a Marketing event at Old Trafford, rather than an Asset Management or Street Works event. At Symology, we don't really do marketing. We'd rather invest in our solutions and focus on our existing customers ❤️. This builds long lasting relationships and a strong reputation across the community.We do have a small Sales team, who only sell where there is a need, that we know we can provide. They operate with no targets or commission based earnings, to ensure this approach. If we can't do it better, we won't try and sell to you.We believe this makes us different.If you don't know who we are or what we do, get in touch. #assetmanagement #streetworks #authorities #utilities #auroraishere #highways #streetlighting #bridges #structures #waste #groundsmaintenance #prow #customerservice #floodrisk #licences #HSEQ #lanerental #roadspacebooking #permits #playgrounds #parks #trees #enforcement

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✍ Want to know how I got my first role as a Marketing Director?In the least expected way…Being in the right place at the right time.7 years ago, I started working as a marketing coordinator for the European market for a company in the breast implant sector. A company that had been selling through its brands for the last 25 years.But without a corporate strategy.That is, each product was communicated separately but there was no brand strategy that unified everything under the same umbrella.Those five countries soon felt too small.So, I spoke with my manager at the time and presented my idea: to create a corporate marketing strategy to generate brand authority for the company behind those products, defining and communicating the mission, vision, and values of the company so that all subsequent products would follow.In less than 6 months, I was leading the marketing department of the company, responsible for both direct markets and those in which we operated through distributors.Wonderful things happened during the four years I was there:🔶 We created a strong brand and positioned it as a benchmark in breast implants, with a great legacy of quality and safety.🔶We launched the international medical education platform for surgeons that's still alive today with thousands of psysicians subscribed.🔶We established annual meetings with our distributors to make them part of our global strategy.I would need a lifetime to thank what this experience contributed to me, both professionally and personally. 😊 I think that because of it, I am where I am now...PS. The best thing I took from that experience was not what I learned, but the wonderful people I met along the way who, in one way or another, are still part of my life 💫

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Responsible marketing is one area of marketing I am becoming very passionate about.

What is global marketing and why is it important?Global marketing is the focus on marketing an organisation’s products or services in the international marketplace – and in an increasingly global society, with people more connected than ever before, it’s an increasingly important area of marketing management.Global marketing sees the world as one unique, individual market. This means that a global business’s marketing messages and approach will be largely the same no matter where in the world they’re seen or heard.This uniform approach also means that:marketing efforts are typically developed and coordinated from one central location, such as an organisation’s headquarters, rather than within individual marketsproducts and services are largely the same regardless of location – for example, the ingredients and process used to make a can of Coca-Cola are the same in all countriesmarketing campaigns and brand imagery are typically the same in all countries.Global marketing is particularly suited to products and services that have universal appeal, and where market research has indicated the products or services are likely to be well-received.

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In my opinion, marketing is one of the most challenging professions on the planet, yet it is also one of the most rewarding(I love it). Specialists in various fields, such as ophthalmology or geology, undergo rigorous study and training to master their disciplines, and their expertise is rarely questioned. Would you question an ophthalmologist? Would you question a geologist? Likely not.However, when it comes to marketing, everyone seems to have an opinion on what is best, often without understanding the underlying principles and science. As marketing expert Philip Kotler once said, “Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” This requires a deep understanding of various elements, including branding, advertising, sales, customer service, public relations (a personal favorite), research, and promotion.Marketing is indeed a science. It involves strategic thinking and the ability to integrate multiple components to create a cohesive and effective strategy. As Peter Drucker famously noted, “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”We, as marketing professionals, are always open to suggestions and ideas. However, it is important to allow us to apply our expertise and work our magic. We are trained to bring together all the elements necessary to drive success. As David Ogilvy once remarked, “The consumer isn’t a moron, she’s your wife.” This emphasizes the need to respect the consumer’s intelligence and preferences, which we strive to understand deeply.So, why do you question marketing experts?

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𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫, 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐚𝐫𝐭𝐬 𝐰𝐢𝐭𝐡 𝐘𝐨𝐮! - 𝐘𝐨𝐮𝐫 𝐑𝐨𝐥𝐞 𝐢𝐧 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐒𝐭𝐫𝐨𝐧𝐠 𝐁𝐫𝐚𝐧𝐝 𝐈𝐦𝐚𝐠𝐞: Marketing is not just a department or a function within an organization. It starts with every individual within the organization. Every employee, from the CEO to the receptionist, has a role to play in shaping the brand image and promoting the organization's products or services.Every interaction with a customer or potential customer is an opportunity to market the organization and its offerings. Whether it's answering a phone call, responding to an email, or even just wearing a company shirt in public, every action can contribute to building a positive image and increasing brand awareness.So remember, 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒔𝒕𝒂𝒓𝒕𝒔 𝒘𝒊𝒕𝒉 𝒚𝒐𝒖! Take pride in your work and represent your organization with professionalism and enthusiasm. Your efforts can make a significant impact on the success of the organization and its marketing efforts.

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Marketing field :- if you want to grow in Marketing field. Then focus on innovative ideas and creative thinking.All you have to do is to find ideas to attract customers.You have to do smart work.You don't have to always do smartwork. Just follow your ideas and thoughts.

Brand Marketing and Trade Marketing :Simple AnologyIn the marketing world, there's often a debate about the distinctions and interplay between brand marketing and trade marketing. Some experts believe that skills in one area don’t translate well to the other, and this further intriguing me during a few days back a discussion with a senior marketing colleague, I pen down my thoughts on this.Imagine the market/ industry (any B2C) as a grand orchestra, where every section has a unique role in creating a harmonious symphony. In this orchestra, brand marketing is akin to the composer and conductor, while trade marketing functions as the instrumentalists bringing the music to life.Brand Marketing as the Composer : Brand marketing creates the overarching theme and identity of the music. This is where the vision for the brand is crafted, much like how a composer writes the score for an orchestra. The composer decides on the melody, harmony, and overall emotional tone of the piece, reflecting the brand’s values, mission, and unique selling propositions.Trade Marketing as the Instrumentalists:Trade marketing executes the vision on the ground. They are like the skilled musicians who play the instruments, bringing the composition to life. Each instrumentalist ensures the brand’s products are placed, promoted, and presented effectively in retail environments.Performance Execution: Just as musicians must interpret and execute the score perfectly for a seamless performance, trade marketing must implement strategies like in-store promotions, point-of-sale displays, and retailer partnerships to drive sales. They make sure the product reaches the consumer in the best possible way, translating the brand’s message into an actionable, tangible experience for shoppers.In Conclusion:Brand marketing sets the stage and tone, crafting the identity and overarching narrative of the brand, much like how a composer and conductor prepare a musical piece.Trade marketing ensures this vision is executed flawlessly in the marketplace, akin to musicians delivering a performance that resonates with the audience.any other views ??

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What is Marketing? ... We get asked this daily.So if a circus is coming to town and puts up a sign - That is advertising.If you put the sign on the back of an elephant and walk it throughtown - That is promotion.If the elephant walks through the mayor's garden bed and the local paper writes about it - That is publicity.And if you get the mayor to laugh about it - That is public relations. If you tell them about the entertainment booths that you have and the fun they will have at the circus and answer their questions - That is sales.And if you planned the entire thing -That is marketing.That is where Cooper McKenzie Marketing comes in. Let us help market your business from start to finish.It is that simple - with less clowns of course 😉 🍿 🤡

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